From Australia’s #1 youth platform to the USA's next.
Anyway is built on the foundation of Year13, Australia’s leading youth career and education platform. We have an unbeatable track record of working with young audiences.
Over more than a decade, we’ve proven our influence on youth culture.
Now, we’re bringing that impact, insight, and scale to the U.S.
The big consideration problem
Gen Z has an average attention span of 8 seconds.
Engaging them is harder than ever...
Without engagement, there’s no real consideration.
And without consideration, young people can't explore their options,
make better decisions, and build happier, more fulfilled lives.
Consideration is ‘our thing’
…it’s how we help young people find theirs
Anyway builds the missing stage of the marketing funnel - consideration.
Through Engaged Learning, we turn awareness into understanding.
Our short, gamified modules and AI guides help young people connect with industries, brands, and futures that fit.
Because when learning engages, consideration follows
- and real impact begins.
ANYWAY FOR INDUSTRY
Unlocking the next generation of talent
Young people can’t aspire to what they don’t know.
Through AI mentors and gamified learning, Anyway helps industries attract and inspire future talent.
Co-created with peak bodies and employers, our learning modules bust myths, reveal pathways, and spark curiosity.
Industry partners become mentors, sharing expertise that drives understanding and measurable consideration.
Learn more about our custom content solutions
Industry case studies
47%
Consideration of the engineering industry rose from 19% to 47%, following a 12-month program
Uplift report, 2025
60%
of young people increased their consideration of the tech industry after completing a learning module
Uplift report, 2025
ANYWAY FOR BRANDS
Turning 8-second attention spans into lasting brand consideration
Gen Z don't want ads. They want answers.
We collaborate with brands to create enjoyable, engaging learning experiences to help young people build the life skills they need.
By acting as mentors, not advertisers, your brand becomes part of their learning journey - sharing real expertise and earning trust in the process.
We call it Cost Per Consideration - measurable uplift in how young people think, feel, and act towards your brand.
We collaborate with brands to create enjoyable, engaging learning experiences to help young people build the life skills they need.
By acting as mentors, not advertisers, your brand becomes part of their learning journey - sharing real expertise and earning trust in the process.
We call it Cost Per Consideration - measurable uplift in how young people think, feel, and act towards your brand.
Learn more about our custom content solutions
that drive measurable uplift
Brand case studies
75%
of youth feel they know
a great deal more about AI
after completing our skilling
program with Microsoft
program with Microsoft
Uplift report, 2025
82%
of youth have a positive
or very positive opinion of
Coca-Cola, knowing that
they’re in partnership with us
or very positive opinion of
Coca-Cola, knowing that
they’re in partnership with us
Uplift report, 2025
ANYWAY FOR INDUSTRY & BRANDS
Build relevance in the moments that matter most
Meet Anyway Mentor: Youth marketing in an AI era
Gen Z don't want ads. They want answers.
85% of young people are more likely to use the products or services of a brand that supports young people.
Anyway Mentor harnesses AI to provide personalized skill and industry advice
at scale.
85% of young people are more likely to use the products or services of a brand that supports young people.
Anyway Mentor harnesses AI to provide personalized skill and industry advice
at scale.
- Reach to relevance: Win attention by genuinely helping Gen Z build skills and plan their futures
- Measurable impact: We make the hardest part of marketing - consideration - simple, scalable, and measurable
- Seamlessly embedded: Authentically show up inside the conversations and learning journeys youth already trust
Don’t just reach the next generation.
Be the brand that helps them
move forward.
Measured impact, real results
75%
of youth feel they know
a great deal more about AI
after completing our skilling
program with Microsoft
program with Microsoft
Uplift report, 2025
of youth have a positive
or very positive opinion of
Coca-Cola, knowing that
they’re in partnership with us
or very positive opinion of
Coca-Cola, knowing that
they’re in partnership with us
Uplift report, 2025
ANYWAY FOR SCHOOLS & GOVERNMENTS
Scalable career education for every student
Meet our AI Coach
Career guidance shouldn’t depend on school budgets.
With Anyway’s AI Coach, every student gets 1:1 career support - instantly, at scale, and aligned to your system’s goals.
- Equitable access: Deliver personalized career coaching to every young person.
- Curriculum-aligned: Learning pathways seamlessly fit into existing frameworks.
- System-wide insight: Real-time data on interests, skills gaps, and workforce trends.
The result?
Better prepared students, empowered educators, and data governments can act on.
ANYWAY FOR SCHOOLS & GOVERNMENTS
Scalable career education for every student
Meet our AI Coach
Effective career guidance shouldn’t depend on how many counselors a school can afford.
With Anyway’s AI Coach, every student get a dedicated carer team - instantly, at scale, and aligned to your system's priorities.
Coach gives the big-picture guidance.
Mentors bring the specialist know-how. Together, they’ve got students covered for every step after school.
The result?
Better prepared students, empowered educators, and data governments can
act on.
act on.
Coach case studies
"I had one student who had no options at all, but now has a better understanding of the options he has. The exposure helped the student understand some of his hidden interests that he would of never thought of without the exposure and conversation with the Coach."
- Career counsellor in North Carolina
10x
more efficient
In a June 2025 pilot, our AI Coach
enabled a single advisor to support
184 students in one day - a workload
that would've taken 10+ working days without it.
"I had one student who had no options at all, but now has a better understanding of the options he has. The exposure helped the student understand some of his hidden interests that he would of never thought of without the exposure and conversation with the Coach."
- Career counsellor in North Carolina
10x
more efficient
In a June 2025 pilot, our AI Coach
enabled a single advisor to support
184 students in one day - a workload
that would've taken 10+ working days without it.
enabled a single advisor to support
184 students in one day - a workload
that would've taken 10+ working days without it.
Latest media
Find out more
United States
134 N 4th St. Brooklyn, NY, United States
11249
Australia
Level 4/80 Wentworth Ave, Surry Hills, Australia 2010